WHY are people so annoying on social media?
While answering the above question, we also want to explore: How do we make sense of social dynamics on social media? How do the mechanics of social media affect the way people behave on (and off) it?...
View ArticleSocial media is NOT “media gone social”.
We banged out a definition of social media a while ago, and it was quite well-received: What actually IS social media? Liking this definition. With venn diagram http://t.co/2jovKdPUS8 via...
View ArticleWhat is social media marketing?
It’s a term that’s thrown around so much, and so lightly, that it’s become rather meaningless. This post is an attempt to re-interpret the meaning of the term. As always, let’s be clear about the parts...
View ArticleBest of Reddit’s content on Ecommerce, Marketing, Social Media and more
We love Reddit. It’s a beautiful, messy and chaotic place full of interesting insights into the human psyche. [Here's a video that explains it beautifully.] ProTip: When landing on any of the...
View ArticleSocial Networking Sites and Social Media: What’s the difference?
This is a fun blogpost, written mostly for the sake of being unnecessarily pedantic. If you’re obsessive about the linguistic meaning of things, this is for you! When they made a movie about Facebook,...
View ArticleSocial media isn’t bad, “it’s complicated”.
Social media is just so easy to hate. In Durex’s ad “Turn Off to Turn On“, you’ll see lovers who are more lukewarm than hot and heavy, because they’re too busy social-networking. It’s recommended that...
View ArticleNever Alone: How Social Media Changes The Way We Live And Consume
Tonnes of people talk about TV shows on Twitter. I have a confession to make: I never knew how much TV mattered to Americans until I started following a whole bunch of them on Twitter for work-related...
View ArticleEcommerce Predictions in Social Media for 2014
Let’s see how some ecommerce predictions have been coming along. A popular infographic by Offerpop made five social media marketing predictions for 2014, and they are as follows: The consumer becomes...
View ArticleSocial Selling: How Did Spotify Get It So Right?
The more sales changes, the more it stays the same. I once had a thought-provoking argument on Quora when answering a question about how selling has changed over the years. I had written about how...
View ArticleBrands should get Pinterested
If you’re in the ecommerce business and you don’t have a well-stocked, lively Pinterest page, you’re literally losing sales. Kevin Roose argues in this post on NY Mag that Pinterest is a bigger deal...
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